Last month I watched a guy present a 47 slide deck to a client who runs a tiny bike shop, and slide 12 was all about TikTok ads when the dude barely has a Facebook page. I've done the same dumb thing myself, pitched my go to package instead of listening because I was scared of saying "I don't know" out loud. But the brief is right there in writing, so taking 10 minutes to swap your slides around seems like the bare minimum. Three agencies in one room all ignoring retention is just lazy, not a strategy problem.

Same thing happened to me at a rest stop in Kansas, guy taps my rear tire and says it's got a bubble. Sure enough, it blew two days later on the way home. Now my wife makes fun of me for checking but I don't care.

Read a piece a while back about how YouTube's system kinda just follows watch time, not truth. That stuck with me. The guy who wrote it said the algo doesn't know flat vs round, it just knows what keeps you staring. So a smooth talking flat earth guy with spooky music beats a boring lecture every time. 47 in a week sounds about right too, once you click one they just pile on. I tested it myself, watched a single video out of curiosity and got flooded for days after. The crazy part is these channels look legit at a glance, same thumbnails, same setup as real science stuff. Most people never even notice they slid into a rabbit hole until they're deep in it.