Had a coffee with a media buyer who made me rethink our retainer model

Met up with a guy I used to work with at a big shop in Chicago. He's at a smaller agency now doing programmatic buying. He told me straight up that most agency retainer partnerships are structured wrong because the agency gets paid for time spent rather than performance tied to actual outcomes. Said he's seen shops drag out simple tasks just to bill more hours. It hit different because I've been feeling the same way about some of our partner agencies but couldn't put words to it. Anyone else run into this and figure out a better way to structure things?

2 comments

2 Comments

adam75117d ago

Yeah that switched my head around too.

jennifer96517d ago

Kierkegaard actually said the same thing a hundred years before that.