Rant: I picked a local news site over a big one for my ad money last quarter

My choice was between a big national news site and our small city's online paper. I went with the local one, spending about $500. The traffic numbers were lower, but I got three real customers who called and mentioned the ad, which never happened with the big sites. Has anyone else found that local just works better for certain businesses?

3 comments

3 Comments

shane_mason23d ago

My buddy's bakery in Springfield spent $300 on a local blog ad and booked five catering jobs from it.

aliceshah23d ago

That's a solid return, but I'm stuck on the local blog part. Was it a food focused site or just a general town news page? Also curious if those five jobs were small orders or big enough to make that $300 back fast.

west.anna17d ago

Shane's buddy getting five jobs from a $300 ad is a crazy good deal. That local focus means people are already in the mood to spend in their own town. I get what @aliceshah is asking about the blog type, but for a bakery, even a general community page works because everyone needs food for events.