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The 40/60 split finally made me rethink partner vetting
I used to chase any agency that had a big name or a flashy deck. Last quarter we signed a partner that looked perfect on paper, but after 3 projects we realized they were only bringing 40% of the value while we were doing 60% of the heavy lifting. The numbers came out when I did a simple breakdown of hours and deliverables. Their team missed two launch dates, and our account manager had to redo half their client reports. That 40/60 split was the wake up call. Now I ask every potential partner for their actual work share on a sample retainer, not their pitch. Has anyone else run a value ratio like that before saying yes to a partnership?
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