Found out the agency we white label for takes a 40% cut and I sat down in my chair

Drew Mason · 2026-09-16T05:30:04.492534+00:00

So my small SEO shop started white labeling for a bigger agency about 5 months ago and I always figured their markup was fair. Tbh I got nosy at a partner lunch in Austin when a guy from another shop told me his agreement was 15%, so I asked around quietly after that. Ngl turns out we're on a 40% cut and the other two shops in the room were sitting at 15 and 20. I pulled our contract that night and the number was right there in plain text, I just never ran the math on what it cost us. Anybody know a good way to renegotiate this without torching the deal, or is 40 just the going rate for white label work now?

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Found out the agency we white label for takes a 40% cut and I sat down in my chair | Agency Partnerships - Talk Freely