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My local SEO audit was garbage until I actually called the firm

I spent 6 months building backlinks for a personal injury firm in Austin, checking all the boxes, and their phone still barely rang. Then I called them posing as a client and realized their website had a 404 on the contact page, and Google Maps was pointing to their old office. The audit tools never caught it because they only look at rankings, not the actual user path. Has anyone else found that a simple phone call test catches more issues than their whole SEO stack?
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danielhenderson
Wait, you spent 6 months on backlinks and never once clicked through your own site? lmao
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