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My first supplier told me 'never test with Facebook ads' and he was 100% right
Back in 2018 I was running my second store and kept blowing cash on boosted posts for a phone case product. A supplier I worked with in Shenzhen straight up said, 'You are paying to show people something they do not care about yet. Get the product in front of a small group first.' I ignored him for 3 months and burned about $1,400. Then I tried his way, used a tiny $20 a day budget targeting just people who already followed a niche Facebook group about rugged cases. First week I got 11 sales. That supplier saved my business but I was too stubborn to listen sooner. Has anyone else had a supplier give marketing advice that beat everything they learned from YouTube gurus?
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johnson.jesse1mo ago
That "small group first" advice applies to most things in life, not just ads, folks skip the basics and pay for it later.
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