Look at it this way. Companies got way better at copying real logos and writing styles. Honestly think it's easier to spot now because we all know to check the sender.
Yeah but when you say "we all know to check the sender," is that really true for everyone? I still see people get tricked by emails where the address is just one letter off from the real company. The fakes are so good now that a quick glance isn't enough, you gotta actually stop and study it. Feels like the scammers are just getting better at using our own habits against us lol.