Found out the hard way that purple shampoo does NOT fix yellow hair overnight

I had this client come in last Tuesday with brassier yellow blonde than a school bus. She swore she'd been using that $30 purple shampoo every day for two weeks straight. Problem was she was using it like regular shampoo, lathering and rinsing in under a minute. I showed her the difference right there in the sink. Left it on dry hair for 15 minutes before wetting it, then another 10 after lathering. The toner actually grabbed and the yellow shifted to a cool beige instead of that muddy gray purple shampoos usually give. She almost cried when she saw the after. Has anyone else noticed a huge difference by switching the timing on applications?

3 comments

3 Comments

daniel85716d ago

...but like, is it really that deep? I mean yeah, timing matters, but I've had clients swearing by purple shampoo for years and the yellow barely budges even when they leave it on for an hour. Feels like half the time it's just the lighting tricking people into thinking a change happened. Plus that whole dry application thing can really mess up the hair if its already damaged, which most blonde hair is. Maybe your client just needed a better toner to begin with instead of banking on shampoo to do a pro's job. Not trying to be a downer, but I think we hype up purple shampoo way too much when it's really just a bandaid.

bennett.patricia16d ago

Wait, is that really true about the dry application damaging hair more? I used to swear by the whole leave-it-on-like-a-mask method but I never really checked if it was actually helping or just making things worse. Honestly though, youre making me rethink half the "tips" Ive passed along over the years, so thanks for that reality check.

milaprice16d ago

Tbh the lighting trick alone is why half those before/after pics go viral.